Anyone notice how the coupons in the newspaper generally correlate with what will be on sale at stores such as Walgreens, Target, etc? Why is this? I've noticed in Walgreen's ads that they will even put that something along the lines of, 'there are more savings under the coupons in your local newspaper'.
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3 responses so far ↓
1 Mark H // Apr 15, 2008
Because those stores, such as Walgreens rely on people to come in for one or two items that are on sale, knowing they will make little or no profit from those items.
But, more than likely while you are in the store, you start filling your carts with other merchandise which will make them big profits.
The sale items are called "loss leaders" they are nothing more than a trap to get you in the store to entice you to purchase other items.
They coincide the sale items with the coupons so you are sure to come in and leave behind a bunch of money when you leave.
2 Katherine W // Apr 15, 2008
Manufacturers share costs with retailers for advertising, I believe. It's all done at the national level.
3 Howdy! // Apr 15, 2008
well stores still get credit for manufactuer coupons so it gets them even more sales.
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